The Benefits of Digital Marketing for Businesses
In this day and age of advanced technologies and digital platforms, there’s never been a more prominent source of publicity than the World Wide Web. With over 3 billion people relying on the internet for their leisure, research, socialization and shopping activities, it’s no wonder why so many businesses are turning to its features in order to maximize their reach.
Throughout this piece, we’ll be discussing the unique benefits afforded by digital marketing and why the practice can be so advantageous to businesses of all sizes.
From start-up companies hoping to make a name for themselves via social media, all the way to established organizations that are keen to take advantage of the promotional potential afforded by search engines, marketing platforms and other tools – there’s no denying that the internet can offer a substantial amount of customers.
What is it that makes the internet such a viable platform for advertisement?
As briefly mentioned above, it’s estimated that roughly 3 billion people across the world now rely on the web for a variety of needs. Although it’s unlikely that a business will be able to offers its services to every single one of those users, it’s entirely possible to take a digital slice of the pie. The internet plays host to social media platforms like Facebook, Twitter and Instagram, as well as dedicated advertising spaces that can be tailored to specific audiences.
Social media in particular is one of the most popular tools at a businesses’ disposal, and when a companies’ promotional strategies are properly implemented there’s no limit on how far their products and services can reach. At this point, there are usually two options. The first is far friendlier on the finances, and can be utilized by creating an online presence via social media in the form of a page.
Once this presence has been established, the next step is to draw in an audience. Now this might seem like a simple task, but in reality it takes a lot of strategizing to identify a target audience and then get them on board as a follower of your services. Imagine for example that you were selling t-shirts via a website.
Your social media presence should act to draw in an audience, promote your products to them and then direct the audience to a page where they can make a purchase. Now you might be asking ‘why bother with social media when I already have a website?’ - Well, although a website will be the central structure of a companies’ online presence, it won’t always be enough to attract an audience; even with search engine optimization.
The digital marketing movement
There are many people that browse the web in search of new products to purchase. There are just as many that enjoy searching for websites and gleaning information from content and imagery. But research has shown that there is no bigger audience in the world than the one that logs in to engage in social media.
This is what makes digital marketing via social platforms so important for businesses.
They aren’t supposed to replace websites, nor are they supposed to provide a breakdown on every aspect of a companies’ services. They are simply there to provide an extra channel of traffic – one that can lead to an incredible volume of sales.
The hard work is taken care of for you as the platform will already be in place; and will typically be used by millions of people at any given time. All that’s left to do is to introduce marketing techniques in order to attract the right type of consumers.
As mentioned above, there are two routes in which this can be done. The first is by putting in a little effort: creating an online presence and then working on building an audience. The second is to invest in the advertising features offered by digital platforms like Facebook and Twitter: these resources make it possible for a company to represent who they are and what they are offering.
Imagine that an advertisement was to be paid for and then placed neatly for people to see as they use their social media profiles. If 1,000 people were to see the advert, then the rules of conversion state that anywhere between 300 and 500 people may be interested in clicking through to learn more.
Of that volume, 30 to 50 people may be interested in making a purchase and 10 to 15 might go through with the transaction. That’s 10 to 15 more sales than if the advertisement wasn’t to have been placed. Now consider that most social media platforms will present options to reach 10, 20, or even 30 times that number of people.
Other uses for digital marketing
There’s no denying that the additional source of traffic will offer a substantial amount of conversion potential – and this is just one facet of digital marketing! Others include targeted marketing, such as the promotional processes afforded by mailing lists. This unique activity takes place every single day, and it works by collating a database of email addresses relating to potential customers.
Rather than contacting individual customers with promotions, mailing list platforms make it a possibility to target substantial volumes of people – all of which can be marketed to with the intention of converting views into paying customers. The same can be said for search engine advertisement facilities – the likes of which can be utilized to display particular websites above others.
One reputable option in particular is Google AdSense, and this feature is ideal for businesses that are interested in promoting their products through a variety of Google services. As with the Facebook strategy mentioned above, AdSense is a paid resource and it will require a little investment, but when entrusted to the right hands, there aren’t many organizations that wouldn’t benefit from the potential.
The most important thing to consider is that digital marketing should never be considered the be-all and end-all of a businesses’ publicity attempts. Instead, the individual channels should be identified and utilized to their fullest potential. A company that can trust its social media presence, mailing list facilities and advertisement practices is guaranteed to be far more successful than an organization that simply relies on a website and word-of-mouth promotion, and this is why digital marketing can be so beneficial to businesses of all sizes.