Top 3 Digital Marketing Tips That Can Turn the Tide
At Ifultech, we prefer not just to think outside the box—but to remove the box entirely. There are digital marketing strategies that set companies on the right track, as opposed to those failing strategies that will never see the light of day. We like to work with our clients to make sure they’re on course to realize success.
Of course, budgeting and a company’s available resources will impact the outcome of any strategy, but there are some rules that you can count on for the best chances for success.
• Digital Marketing:Tip #1 – The most important tip in today’s competitive world is to stay completely agile. There used to be a time when marketing strategies could be planned five years in advance. However, it’s also true that dinosaurs walked the earth in times past. The digital landscape requires that business owners and marketers pursue goals and measure their results frequently.
Google is forever pushing the limit, and algorithm updates are continual. Without being able to respond and leverage a plan, a company’s website is fair game to negative ranking changes. Social media changes as well, and companies must stay on top of trends. There are continual updates to existing social media platforms. Without constant surveillance, how will your company command a formidable social media footprint?
• Keep a Close Eye on Your Competitors:Tip #2 – If you’re not aware of what your competitors are doing—there’s a strong likelihood they’re keeping a watchful eye on what you’re doing. Even if your competitors are failing, you can gain insights about their digital marketing strategies. There are digital marketing strategies that experts can use, such as subscribing to a competitor’s email newsletter, monitoring their social media activity, and utilizing Google alerts. These are great ways to peer inside of a competitor’s campaigns.
• Set and Measure Benchmarks:Tip #3 – With online marketing, there are ample opportunities to measure key performance indicators (KPIs). Tools like Google Analytics can open up an entirely new world of information. It allows you to measure the effect of current marketing campaigns. What are your top landing pages? What pages are under performing? Where can traffic increase?
Trust the Experts
Know what the competition is up to. Plan flexible marketing strategies that will help you reach your long-term goals. Get feedback and measure your efforts at regular intervals. Also, keep in mind that many business owners overlook the simple things, like having a website designed that is responsive to mobile users.
We spoke of Google’s algorithm earlier. Your site, if not responsive, could be dinged with a resulting loss of page rank. Why not let the experts at Ifultech help your business reach its next level of success? Call today at 1-888-348-4743, or email at firstname.lastname@example.org.